Guest lecture on Sept. 6, 2017, Dr. Jukka Laitamäki, New York University

16.8.2017


on Friday, September 6, 2017 at 12–13 (Lecture Hall Janus, Sirkkala, Kaivokatu 12), Dr. Jukka Laitamäki will present his research "From Suomenlinna to Habana Vieja with Best Practices for Sustainable Tourism in UNESCO World Heritage Sites"

All students and researchers interested in tourism and hospitality, sustainable development and cultural heritage are warmly welcome to guest lecture

"From Suomenlinna to Habana Vieja with Best Practices for Sustainable Tourism in UNESCO World Heritage Sites"

No registration needed.

Note that the original date Sept. 8 was changed to Sept. 6 due to the travel arrangements of professor Laitamäki

 

Dr. Jukka Laitamäki
Clinical Professor
New York University School of Professional Studies
Jonathan M. Tisch Center for Hospitality and Tourism

Dr. Laitamaki is a global expert in strategy, marketing, branding, sustainability and entrepreneurship with special focus on international hospitality and tourism industries and higher education. He has over 30 years of consulting and higher education experience in 20 countries on six continents and at the United Nations. Dr. Laitamaki has worked as a management consultant with Service Management Group and McKinsey & Company, and as a professor at U.C. Berkeley, Fordham University and New York University. At Fordham he built and directed Global Professional MBA (GPMBA) Program with 140 students from 40 countries. Newsweek recognized GPMBA as one of the top seven international MBA Programs in the USA.

At New York University Dr. Laitamaki lectures, consults and conducts research in global strategy, brand management, customer and brand experience management, entrepreneurship, competitive benchmarking and sustainable tourism. Dr. Laitamaki’s research has been published in several international conferences and journals including European Management Journal, California Management Review and Journal of Transnational Management. He is a contributor on tourism policy for the text book Travel and Tourism: An Industry Primer by Prentice Hall. Dr. Laitamaki’s most recent research on sustainability of Cuban tourism industry was published 2016 in Managing Global Transitions International Research Journal.